Archive for the ‘pharmaceutical info’ Category
With the addition of patient research, we get very valuable information for the pharmaceutical being this a key success factor for future marketing efforts. Moreover, in some cases, if research results are published (case type) can be helpful for the patient and family and strengthen the link between patient – doctor – authors of the monograph (pharmaceutical company, patient association, foundation …).
Choosing the best methodology (or combination thereof) is directly related to the research objectives and the target to study.
If the objectives are related to attitudes, experiences and perceptions of the patient from the disease, studying how treatments affect quality of life, assess needs that are not covered or identified from analysis of possible sources for information live / live with the disease, among many others, it is best to obtain the information directly through qualitative research.
If the objective is to determine the market size (number of patients) of a given disease, to analyze the patient flow, determine the potential launch of a new drug or, for example, to obtain a strategic segmentation or a study of image and positioning our drug supply to the rest, will require a quantitative research and patient information indirectly (through the doctor.)
In other cases, when the subject is delicate and intimate approach, we seek a neutral place to isolate the patient from his usual context and environment that creates a relaxed atmosphere and privacy. In these cases, conduct interviews, for example, in a hotel suite.
Sometimes it is necessary to know the experiences of the patient but also family around him, with a methodology that is performed “tandem” which come together at the interview but they do independently. This methodology ensures a speech related to the family but intimate and introspective.
Additionally, when participating Patients Association, they help provide a collective vision of the disease and make us understand unmet needs and demands.
The study was published in the Journal of Personality and Social Psychology ‘, and through the media, has been around the world.
The authors, who are now trying to find out whether the same results are repeated in other cultures other than Western in which the self is not grown much, have explained their reasons HEALTH prompted the current study and answer uncomfortable to have received from the public. On the other hand, relates the curious resemblance between the human incompetence and a brain injury, called anosognosia, in which the patient is not able to recognize their paralysis.
Currently, nearly 5 million immigrants from five continents living in Spain. For many, attending a medical consultation is a great challenge of communication, as well as for health workers. Switch Line of the pharmaceutical company Bushranger Ingelheim has launched the project Buscamundi to facilitate immigrant doctor-patient communication, and innovation and provide care based on respect, pluralism and mutual recognition to patients and medical staff.
The presence of greater cultural diversity has resulted in new health system needs, in addition to those in need of traditional and new tools, methodologies and protocols to focus from an intercultural perspective. The program invites acquire intercultural competence as a set of social skills needed to interact appropriately and effectively with patients from different cultural backgrounds.
Among the components of the Programmed, the online course of intercultural competence in medical practice that provides knowledge of those cultural differences that influence medical practice provides tools to manage these differences and improve patient communication and information concrete on the main determinants of health of the immigrant population.
This course is accredited and taught by a faculty consisting of experts on intercultural communication and consists of four modules that delve into issues such as immigration, intercultural competence in medical, cultural differences in the field of health and its impact on health care and the contribution of primary care to a culturally diverse society.