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Archive for the ‘physician’ Category

In recent times has increased the tendency to perform market research focused on the patient.

With the addition of patient research, we get very valuable information for the pharmaceutical being this a key success factor for future marketing efforts. Moreover, in some cases, if research results are published (case type) can be helpful for the patient and family and strengthen the link between patient – doctor – authors of the monograph (pharmaceutical company, patient association, foundation …).

Choosing the best methodology (or combination thereof) is directly related to the research objectives and the target to study.

If the objectives are related to attitudes, experiences and perceptions of the patient from the disease, studying how treatments affect quality of life, assess needs that are not covered or identified from analysis of possible sources for information live / live with the disease, among many others, it is best to obtain the information directly through qualitative research.

If the objective is to determine the market size (number of patients) of a given disease, to analyze the patient flow, determine the potential launch of a new drug or, for example, to obtain a strategic segmentation or a study of image and positioning our drug supply to the rest, will require a quantitative research and patient information indirectly (through the doctor.)

In other cases, when the subject is delicate and intimate approach, we seek a neutral place to isolate the patient from his usual context and environment that creates a relaxed atmosphere and privacy. In these cases, conduct interviews, for example, in a hotel suite.

Sometimes it is necessary to know the experiences of the patient but also family around him, with a methodology that is performed “tandem” which come together at the interview but they do independently. This methodology ensures a speech related to the family but intimate and introspective.

Additionally, when participating Patients Association, they help provide a collective vision of the disease and make us understand unmet needs and demands.